RV Elite, a side brand of RectoVerso, came to us for imagery to launch their new compression tights.
These are made on measure or in fixed sizes and the science does not lie, these tights improve athletic performance and recuperation significantly. And, were used by athletes on the olympic games in Tokyo.
The brief we got, was that these images needed to reflect the science and innovation behind the product, and show the performance increase.
We used a kind of light painting technique to show movement, this also added a more innovative feel to the image. Afterwards, we took the image into Photoshop to add energy to the image.
The hero shot are used as campaign images with text from the left in the empty area. We frame a bit more so the image can be used in different scenario’s.
Client: RectoVerso Elite
Photo/Video: Bram Declercq
Assistant: Jonathan Du Mortier
2nd assistant: Ophélie Longuépée
Retouches: Kristina Gentvainyte
Editing/SFX: Bram Declercq